KICK! CHOP! SLICE! / Published writing
A brand story with a sense of place.
A pizzeria’s origins, personality and product details brought together in one website narrative.
The piece
A little context.
The published story connects a New York pizza influence with a Bangkok business. It moves from the people and cultural references behind the brand to the details of the product.
Role shown here: writing. This portfolio entry focuses on the text and its editorial choices.
The writing
What to look for.
- 01
A narrative opening gives the brand a human context.
- 02
Specific product details give the personality something tangible to rest on.
- 03
The closing connects the story to visiting or ordering.
Need something similar?
Your next project
What do you need
the words to do?
A page, a campaign, a clearer version of what you already have.
Tell me about the audience and the task.