KICK! CHOP! SLICE! / Published writing
A restaurant homepage with a direct invitation to visit.
A New York-style pizza and wine homepage that quickly gives visitors the concept, locations and ways to order.
The piece
A little context.
The homepage leads with the restaurant identity, then makes directions and ordering prominent. Location details, food photography and merchandise give visitors practical next steps and a feel for the brand.
Worked on the restaurant homepage copy and messaging, alongside the separate Our Story rewrite.
The writing
What to look for.
- 01
The opening pairs the food and wine proposition with a lively brand voice.
- 02
Directions and ordering appear immediately, matching what a restaurant visitor is likely to need.
- 03
The two locations are easy to distinguish before the page moves into pizza and merchandise.
Need something similar?
Your next project
What do you need
the words to do?
A page, a campaign, a clearer version of what you already have.
Tell me about the audience and the task.