Copywriting / Turn an offer into a decision.
Offers & sales proposals
Commercial proposals, sales pages, pitch decks and offer messaging that make the value, scope and next step easy to understand.
A closer look
Does the buyer know exactly what they are saying yes to?
The offer makes the deliverable concrete and gives the reader a small, relevant next step. Pricing, dates and review terms would be filled in from the actual engagement rather than implied.
Illustrative example
A focused offer for a website rewrite
Offer: A clearer story for your service page.
Scope: One page, a messaging brief, a complete rewrite and an agreed review round.
Reader benefit: Explain who you help, what the service includes and how a buyer can get started.
Next step: Share your current page and the questions prospects keep asking.
A demonstration of the approach, written for this page. Not a client project or a measured result.
How I approach the work
From the brief
to the right words.
- 01
Define the decision and scope
Separate the buyer’s desired outcome from the work being offered. State what is included and what needs agreement.
- 02
Translate features into relevance
Connect each deliverable to a question or problem the buyer recognises. Add evidence where it exists.
- 03
Make the proposal usable
Give the reader a clear summary, understandable terms and a next step they can share with a colleague.
The scope
What we can
build together.
A single deliverable, a connected campaign or ongoing support. The scope, timing and review rounds are agreed after the brief.
- Offer positioning and value proposition
- Proposal or sales-page copy
- Pitch deck or sales one-pager narrative
- Objection responses and next-step messaging
Before we start
A useful brief
makes a difference.
Bring the audience, buying situation, scope, commercial terms and proof you are allowed to use.
Working in another market? I can translate and adapt the copy around local keywords, terminology and audience expectations. Tell me the language and country the work is intended for.
For editing, include the existing version and what you want to improve. For new writing, share any evidence or product details the copy must reflect.
Connected services
Your next project
What do you need
the words to do?
A page, a campaign, a clearer version of what you already have.
Tell me about the audience and the task.