Copywriting / Let the details make the case.
Case studies & customer stories
Customer stories and case studies that explain the problem, the work and the evidence behind an outcome in a clear narrative.
A closer look
What can a prospective customer learn from this story?
A useful story needs more than a positive quote. These questions uncover context and evidence while keeping the customer’s experience and the writer’s contribution distinct.
Illustrative example
A customer-story interview outline
Before: What was difficult, and who was affected?
Decision: What did the team need from a solution?
Work: What changed, and what did each contributor do?
Evidence: What can be demonstrated, over what period?
Reflection: What would the team tell someone facing the same problem?
A demonstration of the approach, written for this page. Not a client project or a measured result.
How I approach the work
From the brief
to the right words.
- 01
Find the useful story
Agree the audience, customer, scope and approval process. Identify what evidence is available before promising a results-led case.
- 02
Gather the specifics
Use interviews or supplied material to understand the situation, decisions, implementation and outcome.
- 03
Write and verify
Build a readable narrative, confirm quotes and facts, and make the limits of any results clear.
The scope
What we can
build together.
A single deliverable, a connected campaign or ongoing support. The scope, timing and review rounds are agreed after the brief.
- Interview guide or source-material brief
- Full case study or customer story
- Short website and sales-team versions
- Approved-quote and evidence checklist
Before we start
A useful brief
makes a difference.
Share the customer context, permissions, source material, available results and people who can verify the story.
Working in another market? I can translate and adapt the copy around local keywords, terminology and audience expectations. Tell me the language and country the work is intended for.
For editing, include the existing version and what you want to improve. For new writing, share any evidence or product details the copy must reflect.
Connected services
Your next project
What do you need
the words to do?
A page, a campaign, a clearer version of what you already have.
Tell me about the audience and the task.