Copywriting / Give readers a reason to stay.
Blogs & SEO articles
Useful articles, comparisons and practical guides built around the reader’s question, your expertise and a clear editorial purpose.
A closer look
What should the reader be able to do afterwards?
This opening gives the reader a concrete evaluation task before introducing criteria. A complete comparison would verify current capabilities, prices and limitations against primary sources.
Illustrative example
An opening for a practical software guide
Title: What to check before choosing a team notes app
Before comparing feature lists, choose one real task: finding the decision from last week’s meeting. Try it in each app with the same notes.
Then compare search, sharing and export. A useful shortlist starts with the work your team actually does.
A demonstration of the approach, written for this page. Not a client project or a measured result.
How I approach the work
From the brief
to the right words.
- 01
Define the reader’s task
Use the brief, search intent and subject-matter input to decide what the page should help someone understand or do.
- 02
Develop an original contribution
Gather examples, interviews or product evidence. Build the outline around unanswered questions rather than copying competing headings.
- 03
Write, verify and connect
Check claims and sources, edit for clarity and add useful internal links. Titles and descriptions should accurately represent the article.
The scope
What we can
build together.
A single deliverable, a connected campaign or ongoing support. The scope, timing and review rounds are agreed after the brief.
- Editorial brief and outline
- Article, comparison or practical guide
- Sources and fact-check questions
- Headings, metadata and contextual internal links
Published writing
Related work.
A practical guide with an empathetic voice.
A reader-focused article about getting thoughts onto a page, with a natural connection to a note-taking product.
A researched comparison that prompted an inquiry.
A search-focused comparison of kanban subscriptions, pricing models and the needs of individual users.
An opinion piece with a human point of view.
A creative, search-aware article on human note-taking, AI-generated text and why the act of writing still matters.
Seven note-taking methods, with a way to choose.
A search-focused guide comparing seven note-taking methods, their best uses and where each one falls short.
An opinion-led look at AI search.
An editorial piece that takes a position on a contested marketing topic and introduces technical concepts to a business audience.
Making a complex topic approachable.
An educational article organised around memory concepts, learning techniques and practical explanations.
Personal experience, in a direct voice.
A first-person article that combines personal perspective, short explanations and practical takeaways.
The story behind building TaskNote.
A founder journal entry explaining the problem, product direction and decision to build in public.
Before we start
A useful brief
makes a difference.
Share the audience, subject, business context, available expertise and any existing content the article should connect to.
Working in another market? I can translate and adapt the copy around local keywords, terminology and audience expectations. Tell me the language and country the work is intended for.
For editing, include the existing version and what you want to improve. For new writing, share any evidence or product details the copy must reflect.
Connected services
Your next project
What do you need
the words to do?
A page, a campaign, a clearer version of what you already have.
Tell me about the audience and the task.