Copywriting / Make the value easier to see.
Conversion copy editing
Copy audits and rewrites that clarify reader benefits, strengthen the argument and make the next step easier to understand.
A closer look
Where does the current text make the reader work too hard?
The rewrite replaces self-praise with an observable use case. It assumes these features exist. The expected improvement is clearer understanding; a conversion lift would need to be measured.
Illustrative example
From a feature claim to a useful picture
Before: Our powerful platform offers advanced task management features.
After: See what’s due this week, who owns it, and what needs attention—all in one workspace.
Next step: Explore the weekly view.
A demonstration of the approach, written for this page. Not a client project or a measured result.
How I approach the work
From the brief
to the right words.
- 01
Diagnose the decision gaps
Review the audience, offer, traffic context and current copy. Identify vague benefits, missing evidence and unresolved questions.
- 02
Rewrite with a reason
Prioritise the changes that make the message clearer. Explain the choices so the team can apply them elsewhere.
- 03
Define what to check
Specify a hypothesis and a relevant action to measure. Keep measured outcomes separate from editorial judgement.
The scope
What we can
build together.
A single deliverable, a connected campaign or ongoing support. The scope, timing and review rounds are agreed after the brief.
- Prioritised copy review
- Before / after rewrite with annotations
- Headline, benefit and CTA alternatives
- Testing hypotheses and handoff notes
Before we start
A useful brief
makes a difference.
Send the current page or sequence, the intended audience, the desired action and any relevant feedback or performance data.
Working in another market? I can translate and adapt the copy around local keywords, terminology and audience expectations. Tell me the language and country the work is intended for.
For editing, include the existing version and what you want to improve. For new writing, share any evidence or product details the copy must reflect.
Connected services
Your next project
What do you need
the words to do?
A page, a campaign, a clearer version of what you already have.
Tell me about the audience and the task.