Copywriting / Sound like yourself. Fit the feed.
Social media & scripts
Social posts, carousels, campaign copy and short video scripts adapted to the audience, channel and voice of your brand.
A closer look
What makes this idea worth someone’s attention?
The central idea stays consistent while the reading rhythm changes. The post opens an argument, the carousel breaks it into beats and the script begins with a visible action.
Illustrative example
One idea, three social formats
LinkedIn opening: A project can have a deadline and still have no next step. Before your next status meeting, check whether every open task has an owner.
Carousel outline: 1. A deadline is not a plan. 2. Name the next action. 3. Give it an owner. 4. Agree when to check back.
Short video hook: Open your task list. Pick the item you keep moving to tomorrow. Can you name the very next action?
A demonstration of the approach, written for this page. Not a client project or a measured result.
How I approach the work
From the brief
to the right words.
- 01
Choose a specific angle
Start with a useful observation, question or product moment that fits the intended audience.
- 02
Write for the format
Shape the hook, pacing and next step for a post, carousel or spoken script rather than pasting the same text everywhere.
- 03
Keep the campaign coherent
Check voice, claims and links across the set. Provide context for visuals and avoid making the caption depend on an unreadable image.
The scope
What we can
build together.
A single deliverable, a connected campaign or ongoing support. The scope, timing and review rounds are agreed after the brief.
- Platform-specific posts and captions
- Carousel copy with slide structure
- Short video scripts and hooks
- Campaign themes and editorial calendar copy
Before we start
A useful brief
makes a difference.
Share the channels, audience, brand voice, campaign goal and available visual material.
Working in another market? I can translate and adapt the copy around local keywords, terminology and audience expectations. Tell me the language and country the work is intended for.
For editing, include the existing version and what you want to improve. For new writing, share any evidence or product details the copy must reflect.
Connected services
Your next project
What do you need
the words to do?
A page, a campaign, a clearer version of what you already have.
Tell me about the audience and the task.