Episode 1
Building in Public: An SEO Experiment, Episode 1
We are running a real local SEO campaign against this exact site and publishing the actual results, good or bad, as we go. Not a case study written after the fact with the losing tactics quietly edited out. Here is the honest starting point and the plan.
The Starting Point
Real ranking position today
~11Our own local SEO hub page is currently sitting around position 11 for its core term. Not page one. That is the honest starting point, not a cherry-picked win.
New pages in this campaign
15+A mix of English and Thai articles and service page enhancements, each targeting a specific keyword and slotted into a deliberate internal linking structure rather than published at random.
Linking rule
Add, never removeAs new pages get published, links from older pages down to newer ones get added. Existing links never get pulled to make room for new ones. Authority compounds instead of getting reshuffled.
The Structure: A Three-Tier Cascade
Instead of publishing content at random and hoping some of it ranks, every new page has a deliberate role in a three-tier structure. Easy pages get published first, earn clicks fast, and pass authority down to the harder pages that actually matter commercially.
Tier A: starter pages
Pages targeting keywords with real ranking potential in weeks, not months, things like fixing a suspended Google Business Profile or understanding what actually decides Google Maps ranking. These are meant to get clicks first and start passing authority to everything else.
Tier B: the middle layer
Industry-specific and topic pages (restaurants, hotels, clinics, cafes, review strategy, categories) that receive links from Tier A once those pages start earning visibility, and link sideways to each other.
Tier C: the commercial pages
The pages that actually need to rank for revenue, the local SEO service page itself, the agency page. These receive links from the entire structure but are not where new content gets published first.
The Rules We Are Holding Ourselves To
- 01Do not advance a tier until the current tier is actually earning clicks in Search Console, not just impressions.
- 02If a Tier A page stalls for two months, the first move is more external links or expanded content, dropping it from the plan is the last resort, not the first.
- 03Every new page gets at least one link up, one link sideways, and one link in from an existing page on the day it publishes, not "eventually."
- 04Positions get tracked as one list, once a month, across the whole structure, not cherry-picked wins reported separately.
Follow the experiment
Get notified when each episode publishes, with the real position data attached.
Frequently Asked Questions
Why publish an SEO campaign in public instead of just doing it?
Most SEO advice online is theoretical or based on results nobody can verify. Running this against our own site, and showing the actual starting position, actual pages, and actual internal linking rules, is a more honest way to show what local SEO work actually looks like.
Will you share ranking data even if it does not improve?
Yes. The value of this series is the honest baseline and honest tracking, not a highlight reel. If a tier stalls, that gets reported the same as if it moves.
How often will new episodes publish?
Roughly monthly, tied to the position-tracking cadence described in the linking rules above, so each episode has real movement (or lack of it) to report rather than a status update with nothing new to show.
Related
Want This Run on Your Site Instead?
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