Independent copywriter / US & international markets
Words that make
your value clear.
I write websites, articles, emails, campaigns and product content that help people understand what you offer—and what to do next.
English-first writing, with translation and localisation shaped by your market’s language, keywords and audience.
Advanced task management features.
Know what’s due.
Know who owns it.
Know what’s next.
Selected writing
Different voices.
A clear purpose.
A brand story with a sense of place.
A pizzeria’s origins, personality and product details brought together in one website narrative.
A search-led landing page for a private diary.
A TaskNote landing page built around the phrase “digital diary that locks” and related questions about privacy, access and ownership.
A practical guide with an empathetic voice.
A reader-focused article about getting thoughts onto a page, with a natural connection to a note-taking product.
What I can write
From the first line
to the fine detail.
Long or short. Technical or conversational.
The format follows the job.
Slogans & brand messaging
Slogans, taglines, value propositions and voice guidelines that express what makes your business worth choosing.
Websites & landing pages
Homepage, landing page, service and product copy that connects your offer with the questions a buyer needs answered.
Offers & sales proposals
Commercial proposals, sales pages, pitch decks and offer messaging that make the value, scope and next step easy to understand.
Blogs & SEO articles
Useful articles, comparisons and practical guides built around the reader’s question, your expertise and a clear editorial purpose.
Technical articles
Technical explainers, tutorials and white papers that make complex ideas understandable without losing the details that matter.
Documentation & help content
Quickstarts, product guides, knowledge-base articles, release notes and internal documentation organised around real tasks.
Email & lifecycle sequences
Welcome, onboarding, nurture, launch and reactivation emails with clear subjects, useful messages and purposeful calls to action.
Social media & scripts
Social posts, carousels, campaign copy and short video scripts adapted to the audience, channel and voice of your brand.
UX writing & notifications
Push notifications, onboarding, forms, error messages and in-app copy that help people understand what is happening and act.
Ads & campaign copy
Search and social ad copy, campaign concepts and headline variants that connect a relevant message to a credible offer.
Case studies & customer stories
Customer stories and case studies that explain the problem, the work and the evidence behind an outcome in a clear narrative.
Conversion copy editing
Copy audits and rewrites that clarify reader benefits, strengthen the argument and make the next step easier to understand.
One idea. Different voices.
The right tone
changes the message.
Illustrative brief: a planning app with tasks, owners and due dates. Explore four ways to introduce it.
See what’s due, who owns it, and what to do next.
Name the information the reader needs. Keep the promise concrete.
Editing with a purpose
Make the benefit
easier to find.
A useful rewrite starts with the reader’s situation. What do they need to understand? What evidence is missing? Is the next step clear?
My working sequence: reader’s task → useful outcome → how it works → evidence → next step.
See a before / after example ↗English first. Built for your market.
Good writing travels.
The details adapt.
I work with US and international businesses, primarily in English. Translation and localisation are available across articles, websites, emails, social content and documentation.
The brief starts with your target country and audience. Local keywords, terminology, search intent, examples and calls to action are part of the adaptation.
Tell me about your market ↗The process
A clear brief.
Room for good thinking.
Understand
Audience, offer, purpose, market and the source material.
Shape
Research, a useful structure and an agreed creative direction.
Write & refine
Drafting, feedback and editing against the brief.
Hand over
The copy, relevant variations and notes your team can use.
Ways to work together
A single piece.
Or the bigger picture.
A focused project
A page, an article, a proposal or a rewrite.
A connected campaign
An offer carried through a landing page, emails and social content.
Ongoing editorial support
An agreed schedule of briefs, writing and updates. Scope, turnaround and review rounds are agreed before work begins.
Notes on the craft
Behind the words.
Your next project
What do you need
the words to do?
A page, a campaign, a clearer version of what you already have.
Tell me about the audience and the task.